I'm hoping to gain a few suggestions on how to optimize my ad placement on www.mw3-forum.com. Current CTR levels rarely rise above 1% on any given day. With the current layout for ads, I have in the past had success on other projects but I seem to be struggling here. I'm open to any suggestions you may have.
I think you should use the same font and the same link color between your content and your ads. I think it will help
The ads on the top left looks very much obvious and chances for increasing the CTR is high if you blend it with the rest of the contents. Alternatively, you can place another ad on the top right corner and check whether it leads to an increase in the number of clicks.
Put some ads in the content. that will help very much. Also completely blend the color of ads with theme of website.