Conversion optimization, or conversion rate optimization (CRO) is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert into customers Conversion optimization was born out of the need of lead generation and e commerce internet marketers to improve their website's results. As more and more people , business organizations took their business online, competition grew on the internet, and internet marketers had to become more measurable with their marketing tactics. Conversion optimization will depend on the type of website one has developed and put into place. Below are some suggestions to increase conversion rates: By include phone number and address along with other company information Be concise but precise about the products. Using bullets is an effective way to describe one's wares. Make sure the unique selling position of your offer is easily noticed on your website. By adding video showcasing the products, demos, adding charts, endorsements, etc. helps in turning a curious customer into a permanent customer. Display safe shopping logos such as Better Business Bureau or whichever association one is with. For more detail visit:-http://www.seomedia.co.in/cro.html