I would like some advice on how to market a book on legal defense aimed at general consumers. I already have a strategy developed but I would also like some suggestions before defining the final plan! Regards
If you want to make the kind of money you are hoping for, or, at least have thousands look at your site, without putting in hours and hours of work with little pay in return, you need to advertise. There really is no other way. Create nice ads, and advertise in places potential customers go to. That's, basically, it.
start a blog, start posing related article etc, seo it and hope the SE pick it up for some terms and send you some free traffic