Hi all, I run the football (soccer) news website allarsenal.com and am wanting to improve our monetizing strategy. Currently running Adsense, Football Media (CPM), Unruly Media (Video PPC), Media strike/Pix future both CPM ads. Anyone have any experience in the sports niche that can offer some tips to increase my revenue please? With a new server upgrade on the way I'll barely be breaking even.. Get quite a bit of unique visitors (average 200,000+ per month) Look forward to any responses, thanks for taking your time to view my thread!
Hi Matt, There are basically three suggestions that come to mind: 1. Be part of Google's Adsense or Google's acquired ad network Double Click 2. Go To Commission Junction and be an publisher to affiliate programs where you can pick advertisers specific that would be of interest to your visitors. 3. Be a part of a advertising network (e.g. collective.com or others) Hope this helps.
Sell advertising space, and don't use an ad network. You'll make far more money selling the advertising space yourself. Just make sure they pay up front before the ad goes up.
Sell direct ads on your website. Create a page like 'Advertise with us' or just 'Advertise', provide a media kit on this page for various types of ads that you provide on your website and their cost and duration.
Have a look at buysellads.com Look in the sports section see how other blogs are selling ad space on their sites.