Suggestions for Copy that Motivates/Compels

I'm starting very gradually on a project that will add some affiliate links/pages to one of my niche sites. It is a 5 year old information site with about 90 pages of unique content on gemology, jewelry, precious gems, diamonds and pearls.

The products can be very well targeted to the theme of the site and even to individual article pages .. i.e. "Earrings from Hell"

For several items, I'm going to need good landing pages .. so I'm wondering what are some of the words or phrases that would serve me best in compelling potential buyers?

All suggestions .. and any marketing tips .. appreciated

 

You will be best served by hiring a good copywriter. Simply stuffing in some words or phrases won't do much of anything unless the entire text is crafted properly.

However, if you are looking for just one word to put, use free.

 

Actually, I'm a pretty fair writer and spent many years in marketing. What I'm trying to do is make that transition from brick and mortar to internet.

I posted this looking for ideas

Since I will not have any freebies, "free" would be a last choice. I believe strongly in credibility either online or offline.

 

Hey Old Expat. Wrote a sales letter for a website selling diamond rings once. Be glad to share my swap files. Here are some phrases I collected for that project...

flawless finish
masterful creation
crafted with precision
timeless classic
exclusively crafted by human hands
exquisite design
unparalleled wokmanship
finest finish of flawless elegance
impeccably designed
masterfully crafted
handcrafted with meticulous care
precise attention to details
One of a kind
richness of texture for the ages
engineered to last a lifetime
the ultimate expression of love
finished for forever
absolutely world-class
employing engineering techniques perfected through the ages
astute brilliance
feels like a million dollars for much less
dazzling design
a marriage of elegance and engineering
a stunning addition
flattering forever
more value than its price tag
absolute winner as clear as our diamonds
there's no other like it
show her you care
capturing the splendor of life/love/romance
functionally elegant
opulent surface
unequalled sophistication
contemporary and timeless
a work of art and more

Hope these helped.

 

I would use the Overture or another tool to find keyword phrases.

For example, do a search on earrings and see what phrases people search for. Since they are describing what they are looking for, it will tell you what they want. After all, isn't having what they want the whole point of marketing copy?

 

Check out www.wizardofads.com. He's a very interesting guy.

 

Hey, I forgot to mention this. There are books out there that will give you some great ideas. Look for Phrases That Sell and other ones like it at Amazon. If they are at your local bookstore, just go read them there and copy down what you like.

 

I agree, avoid the word "free". Also avoid "cheap", "gratis", or the like. These often drive unqualified traffic.

On landing pages use one or two keywords or phrases, don't over saturate, and make sure the text appeals once it's up. Visual placement and structure is incredibly important on the web.

I offer copywriting services if you're interested, I build landing pages regularly. I see you've stated you're a pretty fair writer, but the option stands.

All content should be written to appeal to the reader, regardless of the subject. Putting down words isn't enough and keyword stuffing won't yeild the results you're looking for.

The keyword list supplied above seems pretty thorough. Only use words that actually target your audience though.

Hint: If you expect to place to for "earrings" you'll have a lot of work to do. It's too broad. If you try "earrings" in PPC you'll pay bundles for no reason. Make sure the words you use are targeted, but don't overlook the obvious. Optimizing for "earrings from hell" also optimizes for plain "earrings" Be creative.

 

While I do consider myself a "pretty fair writer" (which is better than being a "pretty poor writer"), I know enough to know that:

1 - fair writing isn't good/great writing
2 - fair writing won't sell as much as good writing
3 - that good business/essay/fiction writing usually isn't good sales writing

I tend to be more technician than artist. My assumption is that there tends to be a common underlying approach to structure, pov and voice in good sales writing, and that's what I want to learn.