I own a domain that's easily confused with Mozilla's. I've owned it since 1997; Mozilla coming along later was pure dumb luck. I get quite a few people who come by the site looking for Mozilla. I've got an ad block I will ONLY be showing to people who are already using Firefox. (Because showing a certain referral product to people who already have Firefox is pointless.) So basically, I have a certain percentage of users who have Firefox, are looking for Mozilla, and an ad slot I can show them. Suggestions for the best sort of ad to stick there? -- Leva (Edit: Har, har, but no, I won't promote IE in that slot. I like Firefox too much.)