I just inherited an AdWords account for an ecommerce website that currently has about 750 different ad groups created around specific brand names and products by multiple manufacturers. It has my head spinning on how to even see what is really going on in the account to see how it can be improved. I am totally open to reorganizing, but not sure what would be best - brand, product type or some combo of the two. Does anyone have any sage advice they can offer on the best way to go about making the account easier to manage? Thanks!
I suggest you to use Adwords Editor to manage the account. Further, Split each keyword into a separate adgroup and 2 ads. This increases your QS and also your ROI