After continuous decreases in my traffic when I check Google analytics, I got panicked and found that it is the effect of Google Instant. I can see the for my keyword, there are three advertisement appears on top 3 position which may steal 50% of traffic and the site which was below top 3 getting less traffic than before. That a challenge for any seo like me. Is it good for site owner who are working hard to rank their site at Top position and visitors are getting paid advertisement to click on.. Is this the policies of Google or Google is just trying to earn more revenue to offer more paid advertisement on top of result?? . If Google really think about user then it should not offer paid ad on top position. . If this would be the trend and user visits undesired site via paid ad, then they might start using Yahoo and bing.. Will it not affect Google in Long term. I am really waiting to hear something on it.... .