Suggested Bids on Facebook vary widely - despite same targeting?

Discussion in 'Facebook' started by coopr, Jan 9, 2010.

0
  1. #1
    I've got a campaign running on Facebook with 5 ads. Each has a different image and copy, but all have around the same CTR. All have exactly the same targeting (age, location, etc). So, why does Facebook recommend very different bids for the ads? The range is from $0.26-0.36 on the low end to $0.40-0.53 on the high end - that is a 2x difference between the lowest low recommendation and the highest high recommendation.

    I would have though that if the CTRs are similar, and the targeting is identical, then the recommended bids should be very similar too (+- a few cents maybe). Any ideas what is doing on?
     
    coopr, Jan 9, 2010 IP
  2. khirad

    khirad Greenhorn

    Messages:
    60
    Likes Received:
    7
    Best Answers:
    0
    Trophy Points:
    23
    #2
    Facebook Advertising IS useless
    Invest on Making a FanPage on Google instead of advertising
     
    khirad, Jan 9, 2010 IP
  3. IMartket

    IMartket Peon

    Messages:
    19
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #3
    What this guy said, facebook traffic from the ads DOES NOT convert well, I suggest a google adwords campaign :)
     
    IMartket, Jan 9, 2010 IP
  4. tsiguy96

    tsiguy96 Active Member

    Messages:
    98
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    56
    #4
    i wasted a lot of money on facebook. horrible CTR and conversion is worse, dont bother.
     
    tsiguy96, Jan 9, 2010 IP
  5. kucerata

    kucerata Peon

    Messages:
    1
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #5
    You're competing with each other, see this article: http://redembermarketing.com/marketingbbq/category/social-media/ Unfortunately, I'm experiencing very similar issue:(
     
    kucerata, Apr 12, 2010 IP