Hey all.. Since yesterday have noticed a massive drop in CTR and thus earnings, down by about 50% where traffic, and ad content appears not to have changed... I don't earn huge amounts as it is... what on earth could it be? Was at like, $8 a day but down to $2 ish now...
It could be that ads displaying are not very relevant. Some days the ads showing are not the most relevant. You will just need to accept the CTR will drop accordingly.
traffic might be always similar - but adsense $ may vary up to factor 3 or so keep in mind that adwords can be started at low $ campaigns like 30$ or so imagine now that for some reason in this entire world 2 busienss start a campaign for 30-50 $ in the same keyword niche - competing and thus driving your adsense revenue UP by the time ONE runs out of his campaign funds - price drops instantly because of lesser competition for YOUR ad-space offered a few hours later the next advertiser drops out and suddenly all that might be left are a few MFA sites bidding very low and as a reulst your adsense may go UP and down each day or every few days - because in this arather new advertising market many NEW to adwords business try now and then a campaign for a limited amount and wait to see how their actual sales reacts before replenishing their adwords-account again for the next campaign or for a continuous campaign. finally it only is the weekly or monthly average and total amount that matters and that amount has to go up with your increased production of unique content resulting in increased traffic
My revenues are about in the same range, and I see variations by as much as a factor 5 from day to day. Traffic and CTR stay the same, but the quality of the ads varies a lot.
it also depends on how much visitors do you get. If you only get a few 100 s then it might be ok, if they are more then 1000 a day. it might be an non normal drop in ctr. you need a large number of visitors to say clearly this is a drop. It is a statistic issue.