I've been enjoying a low bounce rate of 15-20% over the past few months ... with good traffic . BUT all of a sudden I get a high Google bounce rate and loss of traffic?!? How come ... can anyone explain?
I get that from time to time. It generally happens when my site gets a high ranking on google for a phrase unrelated to the subject matter of my site but which suddenly becomes popular.
high bounce rate most affect by your content which do not meet what their need on the first page or you do not deliver your content well in the first pages. If nothing related to your content, then check up the exchange link you have made, is that it did not have related topic or deliver wrong message on other adsense or exchange link.
i think it is the problem due to the content becouse the bounce rate is directly depend on the content of your site
check the list of keywords which are getting maximum number of traffic and you can also check the content of your website and can check user behaviour