Sudden drop in conversion rate, after redesign. Please Help!

Discussion in 'Google AdWords' started by ramki, May 25, 2008.

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  1. #1
    Hi,

    We are doing campaign in Google Adwords. Few days back, we re-designed our site. After Website re-Design, there is sudden decrease in the Conversion Rate from adwords.

    Before re-designing the website, we had very good conversion rate from Adwords, after website re-design, the conversion rate is dropped drastically.

    What is the reason for sudden drop in conversion rate? Please Help
     
    ramki, May 25, 2008 IP
  2. MakeThatDollar

    MakeThatDollar Notable Member

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    #2
    Maybe the new design doesn't interest others as much as the old one?
     
    MakeThatDollar, May 25, 2008 IP
  3. ramki

    ramki Active Member

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    #3
    No Spirit walkar, We incorporated the new design after usability testing. There is only sudden decrease in Conversion only in Google Adwords!... Please Help!!!
     
    ramki, May 25, 2008 IP
  4. muchacho79

    muchacho79 Active Member

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    #4
    You should split test the old design vs new design.

    If the old design is converting better, it's a no brainer - change it back!
     
    muchacho79, May 26, 2008 IP
  5. Hade

    Hade Active Member

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    #5
    Indeed. Split test many thinks, such as button positions, colours etc. Continuous improvement!
     
    Hade, May 30, 2008 IP
  6. ppcfool

    ppcfool Active Member

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    #6
    change it back ...

    dont know what you're promoting or who your visitors are, but it seems that your new landing page is missing something your old one had,

    hard to tell without seeing the 2 side by side
     
    ppcfool, May 30, 2008 IP
  7. mw1197

    mw1197 Peon

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    #7
    You should probably just change it back, but when you switched over did you change any ad positioning?
     
    mw1197, May 30, 2008 IP
  8. robertpriolo

    robertpriolo Peon

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    #8
    Your new design may be better for usablility but perhaps layout, scheme and messaging are completely unattractive now.

    If you like, PM site details of old and new LP and I will give you some constructive criticism.

    At this point I would rule out that it is a Google Adwords problem, since the problem only existed as soon as your changed the new site.

    Conversion ratio is highly Dependant on landing page and messaging and very little on Google.
     
    robertpriolo, May 31, 2008 IP