THE HISTORY: The site SolarPowerRocks.com is a non-profit, wholly non-monetizable, do gooder site. It's an educational site about state solar power incentives and rebates. BUT! I also sell solar power systems in San Francisco (personally, not on the internet. I'm a salesman.), and because my site has traffic, I couldn't resist creating a personal San Francisco solar power sales page and linking it to my blog. The interests are aligned (I want to help people get solar), but all the sudden I've got something transactional on there. Also, at the bottom, it advertises our company's affiliate program (a very new thing in the solar power industry. No one else has it). THE PROBLEM: So, what is google bonging me for? I get good search love for the blog, but this page is completely FUBARED in all serps. I mean, even searching for "solar power San Francisco Dave" I appear not even in the top 100 on Google. It's indexed by Google, but it's gotten ZERO hits, whereas the blog gets about 300+ Google love hits a day. Is it because it has the word affiliate in it? Is it because it's too long? Is it because it has different CSS and feel than the blog itself? Is it because it has a lead drop off form? Help me, why does Google love my blog and hate my personal page? I appreciate any input, thanks in advance.
my blog is crawled daily, sometimes twice a day, yet this page hasn't been crawled in about a week. Help? It's included in my wordpress xml sitemap plugin.
Blogs get visited often, mostly because every time you add or modify a post the blog software will 'ping' the engines to tell them something's changed. Your blog is at the top of your domain, but your site is two levels down. It's suggested that search engines spider sites in a top down fashion, so lower levels get less attention and are spidered less often. You have quite a few links to the top of the site (your blog) but probably not to your sub page, so when search engines spider other sites with a link to your site they may spider your main page again but have no reason to go deeper. I would suggest you register a new domain for your sales page costs $7 to $10 depending where you go, you can probably just add it to your hosting then re-direct your existing page to the new domain, refer to the domain in your blog and start building a few links to it.
Your title has should be more relevant to what keyword term or phrase you are targeting. When I did a search for "San Francisco solar power installation" your sales page is on page 2 of the search results. Try changing the title to "San Francisco Solar Installations" or some variant.
This seems like bad advice. My blog gets tons of traffic, to build the sales page from scratch seems like a waste. There must be a better way to drive the juice of my blog to my sales page
I figured "solar power" was absolutely necessary as a keyword. maybe it's not. I'm using this for keyword research: http://tools.seobook.com/keyword-tools/seobook/index.php is there anything out there that is cheap and better? Is a more succinct title truly better? I thought Title tags were supposed to be verbose to nail a broad spectrum of keyword targets, and it's your H1 tags that need to be succinct, no?