Hi, I would like to know please what is better? (let's say that we're talking about blog posting). when I need to add website adress in the blog, should I put the home page adress or the sub page adress of the article that I want to promote? In other words, should I need to create backlinks per page that I want to optimize or per domain name? Thanks, Yoni.
If you are running several theme through your site then collect the internal page for collecting the back links....if you have only 0ne or two theme then you can also collect the back link for home. The concept behind this choice is that target only those page where the actual information is there ..may it is home or internal...
mix it up a bit but remember google indexes pages so create backlinks to the page rather than the domain most of the time. Also create some internal links cross refericing other parts of your site.
Build anchored text backlinks to your pages and you'll find your homepage rank increases too - assuming you got the internal linking right.