Hi, I'm building a new site where I want to rank for phrases built up of two words exactly, one generic and one specialized. Example: "hawaii hotels", "thailand hotels", "paris hotels". I have the .info domain for the generic word, in this example "hotels.info". Which site structure would be best SEO-wise? hawaii.hotels.info, thailand.hotels.info, paris.hotels.info or www.hotels.info/hawaii, www.hotels.info/thailand, www.hotels.info/paris or www.hotels.info/hawaii.html, www.hotels.info/thailand.html, www.hotels.info/paris.html I know content is king, but still, every little bit counts. Thanks for any advice.
Hey, In my experience /hawaii is very slightly better than /hawaii.html/php/etc. Difference between subdomain for /hawaii would be a guess. Nobody really knows, but I would say stick with /hawaii. You can always do an A/B test, Paris.hotels vs hotels/hawaii, and see which does better naturally. The problem is that there are so many variables to account for. One word terms will NOT help your rank. You need multiple words with dashes between them. So /hawaii-hilton-hotel will perform a lot better than /hawaii
this is another subdomain vs sub folder question and for sure many seo experts would have different thoughts on this one but for me i always choose the subdomain because in my point of view having a root domain carries a lot of advantage in the field of seo specially in the link building side of it
The problem with subdomains is that they will be short and usually one worded. It is really difficult to climb up on Google natural for one word search terms. If the goal is to get natural rank then don't use single word folder or subdomai, and if you do that then you don't want domains like this hawaii-hilton-or-whatever. hotels .com