Studying the competition , how to beat them and get links So all these sites are above you in the search engine rankings and you wonder how they have done this. Well there is alot of ways you can get up in the search engine rankings I will tell you a few ways you can do this. Ok you can start by checking where are they getting there links from by using a back link checker such as the one on www.iwebtool.com to find out where they are getting there links from. With this you can see why they have higher rank there might be a high ranking PR 5 site for instance linking to them or a social networking site such as might be linking to them alot. If it’s a few high ranking sites linking to them there is no reason you can’t ask them to link to you also and I find alot of sites are willing to link to you if your site offer quality content. When the links are coming from social networking site’s you can easily find people on webmaster forums who have stumble groups ,delicious groups where you can easily get more links to your website. Also such sites as www.stumble-exchange.com , www.digg-exchange.com and www.delicious-exchange where you can exchange social networking sites. Ok that should get you start on getting links back to your site.