A long term strategy is obviously getting your website ranked for competitive keywords. But I would also create a strategy that works for creating leads through LinkedIn & Facebook. There's a huge market there and public profiles make it easy to connect with the right people.
Network, network and network! Get your name out there to the targeted market with the best content! Exhibit your knowledge and skills
First is you should have quality content either it is some content or script,Do some market research to see what really peoples are looking for ,Identify your Keywords for which you want to focus and do some onsite and offsite SEO , Do not afraid to give away freebies
Quality content is key. An authorative blog or your own product... That'll free your way to networking etc.
First thing to do is to make your freaking mind up and ask a specific question not such general question. Leading in Digital Marketing???????????????????? First pick a field in it and be the best there and once you achieve that then start to look around other fields
I agree with all of you that quality content is one of the best key to leading and also for generating leads. But if am talk about which type of points I should consider to write a best content?
Some people says - you need to know that others want to create something good and popular. I think you need to create something you want, something you think will be useful. Focus on it, not on profit or popularity, or attempts to be the best. This things will came along soon enough.
of course quality content its become number 1 in Digital marketing, even we can win on SERP we can get direct visitor from social media, forum, etc
Not only QUALITY content but also DIVERSIFIED content - do not limit yourself only to written text but think also about interesting video materials, photos, infographics etc.