Strange...

I started a campaign few days ago. I secured top 5 positions. I receive about 20-30 clicks a day, cpc is 0.15-0.30. Campaign performance is ok, but I rarely make any sales.

What can be a problem? Product? Ad position? Or maybe something else?

 

I will almost guarantee it's your keywords, then your landing page.

 

PPC-Coach

That's what I am not worried about....They are maximum relevant to what I am advertising. I got about 30 keywords, all of them 2-3 word keywords. So I don't have any general keywords

 

How is Google grading your keywords? great, ok, poor? I would lean towards the landing page.

 

As I said, no problems with keywords. It might be the landing page. I was thinking to change the product, I am promoting

 

The people are searching for your product, so they are interested in what you sell.

They are clicking on your advert.

But when they get to the site, they don't buy. There are a few likely causes for this:

1. They can't find what they are looking for on your site. The navigation is confusing, and they get lost.

2. They find the product or service, but don't like the price, delivery time, postage costs or something else.

3. They can't find the information they need about the product (e.g. specifications on a PC)

4. The checkout process is too long and complicated, or they don't trust you.

5. You are putting them off somehow, for example by making them register, or asking for personal details.

If they want what you've got, but aren't buying it when they land on your website, the site or the product must be the problem...

 

CustardMite

Yes, you are right. I was thinking that the product/landing page could be better. I've done some changes today, we'll see what happens

Thanks for help