Hi all, I have a site and it pops up first for my primary key word. But very next to that I have a different site which has some -ve fake reviews about my service. I was trying to displace that particular site from the first page of the google search result for my primary key word. I created some blogs/videos albums/photo photo albums and promoted them to first page. Once they are up to the first page I did some SEO stuff and move them gradually to the top of the page displacing the site with -ve fake reviews to the 10th spot of the first page... It took appx 2 months to achieve this. All of a sudden the site with -ve fake reviews moved again same old 2nd spot overnight. That particular page is not refreshed for approximately 4 months. [I mean no fresh reviews left for past 4 months]. I guess no SEO work is either done for the page that has -ve fake comments as there is not even a single back link for that particular page. I have no clues what would have happened over night. Can any one here help me out of this.. I need you to share your thoughts about the strange search result. I need this to be fixed out and only then I can go ahead and start my SEO again. I would appreciate your discussions here.
It's most likely a phrase with little competition if the person was able to rank with no backlinks or onpage seo. Also, it's not easy to displace other results, unless you add more results above it. If you really wanted to get rid of him on the first page you will need to either have 10 + pages of your inner pages outrank his homepage, or create 10 hubpages/parasite pages, or unique websites and outrank them.
I don't think you can do much about it to be honest. Just forget about the fake site and work on improving your product's reputation.