I've just run a web ranking report for a client that does not use Google AdWords, I have included the results within the report to highlight that competitors are and it should be on the agenda for discussion My question is that one of the keywords has triggered a result within AdWords for their account. There is no reason for an affilaite to run a campaign for this and no physical presence on the SERP. The result is www.xyz.com/ -13k- Any ideas?
what are you using for the web ranking report? are you pulling data from analytics? if so, analytics still has some minor bugs as far as data sharing directly with adwords.