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Strange Adsense ecpm Jump

Discussion in 'Pay Per Click Advertising' started by Troyutt, Jun 10, 2017.

0
  1. #1
    So I noticed an interesting ecpm rise in ad revenue last month for one of my sites. Somehow even though I had less impressions and made very fewer posts compared to previous months I ended up earning more due to higher ecpm.

    Ex)
    April: 200,000 impressions, $1 ecpm = $200 earned (Made 25 posts in April)
    May: 100,000 impressions, $3 ecpm = $300 earned (Made 4 posts in May)

    What's everyone's analysis on this? I would appreciate a detailed explanation on the matter as I am rather confused on how this happened. Thanks.
     
    Troyutt, Jun 10, 2017 IP
  2. cromiu

    cromiu Member

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    #2
    this can have dozens of reasons without detailed statistics nobody can explain it to you
     
    cromiu, Jun 11, 2017 IP
  3. Troyutt

    Troyutt Peon

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    #3
    Go ahead and list some of the reasons, but what other stats are needed?
     
    Troyutt, Jun 11, 2017 IP
  4. cromiu

    cromiu Member

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    #4
    compare in the statistics:
    clicks
    cpc rate
    impression rpm
    site rpm

    i guess you had had more clicks or better rates for the clicks
     
    cromiu, Jun 11, 2017 IP
  5. mga

    mga Peon

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    #5
    Also look at countries and devices and see if something changed.
     
    mga, Jun 11, 2017 IP