So I noticed an interesting ecpm rise in ad revenue last month for one of my sites. Somehow even though I had less impressions and made very fewer posts compared to previous months I ended up earning more due to higher ecpm. Ex) April: 200,000 impressions, $1 ecpm = $200 earned (Made 25 posts in April) May: 100,000 impressions, $3 ecpm = $300 earned (Made 4 posts in May) What's everyone's analysis on this? I would appreciate a detailed explanation on the matter as I am rather confused on how this happened. Thanks.
compare in the statistics: clicks cpc rate impression rpm site rpm i guess you had had more clicks or better rates for the clicks