okay guys i got a campaign going for a e book in the health industry, the niche seems good, i made some sales article marketing now im trying ppc. Today my adspend reached about 20 bucks, and thats what i make off one commission. content match : off avg cpc: 1.18 avg position : 4 point somethign Impressions: 503 Clicks:16 Ctr: 3.18% Bid: 5.67 cost:18.95 My ad has the price of the product in it as well so that i could get people who are willign to pay, the ad gets directed to a blog that i have and then theres an article and then that leads to the landing page shoudl i direct link to the landing page? Should i change the keywords up, Take out or Add? Bid higher or lower? Guys help me out Please
I think you should directly link to your landing page. They clicked your ad for the product. Taking them to your blog may be distracting them from continuing to learn/buy your health ebook.
I would change to your landing page directly...keep the bids the same or lower even as 16 clicks may not be enough to convert. I wish you luck as yahoo for me at the moment sucks!
Change to the landing page. The less times people have to click on something to get to buy your product, the better. Also, you could consider some testing: play with your bids in order to get on various positions and see which one converts better.