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Stop Organic Search to Keep My Stats Pure?

Discussion in 'Google AdWords' started by flip, May 7, 2007.

  1. #1
    Some pages in a site I drive AdWords to are getting indexed and are moving up. While I appreciate getting free clicks and conversions, this can only screw up the stats I use to determine how to tweak my AdWords. Do you let your PPC pages get indexed or not?
     
    flip, May 7, 2007 IP
  2. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #2
    In some cases, yes. Most analytics packages make it very easy to determine the traffic source - paid vs organic in this case.
     
    GuyFromChicago, May 7, 2007 IP
  3. Huligan

    Huligan Peon

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    #3
    I would agree with GuyFromChicago. Most decent stats packages will allow you to differentiate. If you don't have a stats package, you can use Google Analytics for free.
     
    Huligan, May 7, 2007 IP
  4. T0PS3O

    T0PS3O Feel Good PLC

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    #4
    I leave them indexed too. Just turn on automatic click tracking in AdWords, which adds the ?gclickid stuff to the landing URL. Analytics can then easily see who came from where.
     
    T0PS3O, May 8, 2007 IP
    GuyFromChicago likes this.
  5. CustardMite

    CustardMite Peon

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    #5
    As we tend to run both PPC and SEO campaigns for our clients, we tend to run PPC campaigns on campaigns until they get to the top of the natural results. After that, we discuss with the client whether to stop the PPC.

    Since the natural traffic is free, stopping it to make PPC easier seems a bit strange to me - you can manage a PPC campaign (to an extent at least) using just the Adwords data...
     
    CustardMite, May 9, 2007 IP