Hi, this is my understanding of how to employ the embedded search according to the stompernet method. However, when I do this, some of my keywords don't run because adwords says they are blocked by instances of other negative keywords. But I copied this exactly from the video on their site. Anyone have any idea what the problem is? Did I copy it wrong or is there some common sense issue that I missed? Thanks. AD Group 1: exact match [baby gifts] AD Group 2: Phrase Match “baby gifts†-[baby gifts] Ad group 3: Broad Match Baby gifts -“baby giftsâ€
I've heard of this Stompernet "trick" a little while back in this or another forum. As I recall, they had the same problem as you describe. First, looking at your example, I don't see any reason why it would not work. However, it's Google's system and obviously it believes there's a problem. So I guess the solution is no to do it. I do suggest if you want to try this method is to make sure you did not enter your negatives at the campaign level. I made this mistake just the other day, entering a group level negative in the campaign level. Lucky for me, I noticed the error a day later. Second, I don't understand the reasoning and the benefit of doing this. Adwords system handles this for you. The match type order is exact first, phrase second and broad last. Therefore, if it doesn't find an exact match, it looks at phrase matches next and there is no need to have a negative on the exact match. Same for broad match. That's the way it works.
The only reason to include the negatives is if you separate the match types into different campaigns and don't wish broad/phrase to be triggered if the exact match type Campaign's budget runs out for that day.
wow. First of all, thank you both for your responses. It hurt my head to make sense of it, but I think I got it. What I am wondering is why Stompernet has this up on their site if it is wrong/ineffective, etc? Seems odd to me. I copied what they said exactly and ran into problems...so I believe you guys over them at this point. Thanks!
Like I said Rock, it should work. Maybe Google has changed something in their algo recently that makes it not work. How long ago did Stompernet publish this? But to me, it's not necessary since the system handles it all by itself. And if you do like Muchacho, having the exact match in a campaign of its own, and wanting it to have a bigger budget, not a bad thing really. But if its budget runs out, just increase it. But I'm not sure why if your exact campaign runs out you wouldn't want the phrase match to trigger. I guess he wants to make sure that it is indeed a phrase match that was triggered and not an exact.