Hmm. You could probably find someone who wanted to open up a blog, or tube site and move it for ~60USD. Market it as "stink".
I would redevelop this BRAND as a "Web 2.0 Name" packaged with a unique logo design. Afterwards, I would sale as a package deal for about $650. Because of the name being short and memorable, you should have no problem doing this. However, you would need to do all of the marketing yourself.