I've set up 3 different ad groups, here is an example: broad ad group: blue shoes red shoes green shoes phrase ad group: "blue shoes" "red shoes" "green shoes" Exact ad group: [blue shoes] [red shoes] [green shoes] Here comes the question: Does the Broad ad group cancel out the other two? I ran this test this whole month, and it seems like the the phrase and exact groups are barely getting any impressions, as it did last month, when i had them all in one ad group.
It's the other way around with the exact and phrase match options cancelling out the broad match option. If your only getting clicks from the broad matches perhaps trying using a keyword research tool such as Overture to find some more specific keywords to use as phrase and exact matches.
Hmm...a couple of points I would make.... 1) ...just to back up that last reply, when you have the same keywords being used by more than one ad group, only one of the adgroups will be used. In the case that you have specified, it sounds like the exact match wins and therefore whatever ads are in that group will be used. 2)...however, the bigger contribution(arguable, i know) that I'd like to make is about how you're suggesting diversifying your ad groups. I think I'd suggest looking at different levels of granularity for that. For example, if you have different products such as shoes and umbrellas, then have a "shoes" ad group and an "umbrella" ad group. This may not be your case, tho. Another twist would be to diversify based on targeted benefits. Let's say that you only have one product you're selling.....like an ebook.....about getting rich in 1 hour. What are the different benefits of your get rich in one hour ebook? Maybe it's "casual reading", "passive income", "effective online marketing", etc... These three phrases have been blurted out of my head for the sake of example, but the idea is to look at those different benefits that people could be looking for and target different ads for them. The main reason for having ad groups is to customize a set of ads for the keywords that were used for searching. In otherwords it wouldn't make sense to have the following ad for the search term "how to market online effectively" Create Passive Income Today I Can Show You How To Start Earning Money While You Sleep. This ad above would have been much better for the "passive income" ad group instead where targeted keywords around passive income reside. MonkeyCash
This is how i do it, we provide a service B2B, i have 5 different types of main keywords in each ad group, with other word combinations. And I also split them into 3 different ad groups by broad, phrase, and exact.
i cant tell which ad group makes me money, i don't sell anything from the website, people need to call me and the website is all flash, so no landing page. I don't even know if i'd be able to link the keyword to the contact form or the phone call if i'd have the website redone in html
another question still on the broad keywords. example: broad keywords: blue shoes red shoes in google search someone searches for pink shoes or just shoes any of those broad keywords should be triggered since at least one word is a part of keyword? cant be, right?