Stats clarification

Discussion in 'Reporting & Stats' started by CaffinePhil, Apr 24, 2008.

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  1. #1
    I'm looking for a little help. I just wanted to check what the adsense terms meant.

    CTR - Is this Click Through Rate and is basically the % of impressions that turned into clicks?

    eCPM - Is this the average amount you would earn per 1000 page impressions?

    What are good stats for these?

    I mean my CTR is 0.53% is that good, poor or is there more to it than that.
    My eCPM is $1.80 which I'm guessing it very low.

    What does everyone aim for?
     
    CaffinePhil, Apr 24, 2008 IP
  2. Jarodboy

    Jarodboy Prominent Member

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    #2
    You can't disclose your CTR to start...It's against Adsense TOS.

    And 0.53% is a bit low but it all depends...Do you have a forum or something like that?
     
    Jarodboy, Apr 24, 2008 IP
  3. CaffinePhil

    CaffinePhil Banned

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    #3
    I didn't realise that. Is there anyway I can edit the thread?

    Its placed on a blog. Although it is also set up on DP and another revenue sharing forum.
     
    CaffinePhil, Apr 25, 2008 IP
  4. busman3000

    busman3000 Peon

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    #4
    Your ctr is low but your CPM is amazingly high. Mine is only around 0.30
     
    busman3000, Apr 25, 2008 IP
  5. CaffinePhil

    CaffinePhil Banned

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    #5
    Hmmmm - That makes even less sense to me now.
     
    CaffinePhil, Apr 25, 2008 IP