Hi, first post here. I joined Adsense since last May, never really earned too much from it. Earlier last month, I discovered about this forum and have gotten many good tips on ads placement, blending in, etc.. The revenue really have made a difference since, not really quadrupled as some people claimed, but it is noticeable. Anyways, as a way of saying thanks, I would like to share some of the stats I got from importing the CVS file to Excel with you all. - Do I get paid more when more people click on the Ads ? The statistics I have here seem to support that statement. - If I display the Ads more, will I get more clicks ? Not necessarily I guess. Toward the end of the graph, you can clearly see impressions are falling while clicks are still increasing consistently. - Is higher the Click-Thru Rate the more I get paid ? Seems so. These two factors are directly related and proportional to each other. - Do impressions affect my eCPM ? Seems like it. - So, higher of the impressions, higher of the eCPM ? Doesn't seem so. It looks like the eCPM stay put even when the impressions drop dramatically. In fact, it looks like the eCPM decrease when there are more impressions. I hope this thread contributes a least a little bit. I will post up more vs. later on if any of you are interested.