Hey guys, will google consider a page more valuable if the content is dynamic rather then always static. Our homepage hasn't changed in a long time, I'm thinking of adding a small section with random dynamic content pulled from the db. The content would be relevant, could this improve search engine results? Thanks
On the same topic, will putting a dynamic graphic link from either B&N or Amazon afilliate program help make a page dynamic and therefore help search engine rankings?
Even if the above 2 points are factors they are probably so minor in the overall calculation that you wouldn't really see the a difference in the result based on them. There are other more important things to work at, like quality of content and backlinks.
What dynamic content will do is keep Google visiting your page every other day or so which leads to new pages being picked up quickly. It's surprising how quickly the spider reacts to constantly changing content. Mick
There's no difference between static and dynamic pages as far as ranking goes. Crawling is another issue.
Oh. Well, google already visits once a day. So, I guess I won't bother. Thank you for the helpful information.
There is some belief that Google not only visits frequently changed pages more often, but that it gives higher SERPs to such pages than to like pages that change rarely if ever. As with most SEO, only Google knows for sure, but considering how very east it is to have relevant and often-changing content, why would anyone not do so? There's no downside, but there is definitely a possible upside. <plug> You fill find several SEO toys aimed at doing just that--providing easy, no-maintenance fresh, relevant content,--at the SEO Tools, Toys, and Packages Site, with links to some further discussions of the matter. </plug> It is also well to take care to distinguish two terms that are too often sloppily used one for another: dynamic URL and dynamic content. A dynamic URL almost always points to a page with dynamic content, but a page with a static URL can be quite as dynamic with respect to content. Dynamic URLs typically have ? and & characters in them, with data after. Some question whether all search engines can or do spider such pages, but it seems to be the general feeling that at least the major players do, though there is still some question about "deep" layers (three or more &-data parameters). It seems likely that, if nothing else, they will spider such pages a little less frequently, in that fast spidering (especially because dynamic-URL pages tend to come in big bunches on a site) can put quite a load on the server, and if they can't (or don't want to) spider a class of dynamic URLs rapidly, they may do so less often altogether. Just speculation, though common, but considering how very easy it is to use mod_rewrite to make dynamic URLs look static, it's probably as well to do so throughout a site. (Again: only a possible upside, but no downside, except maybe on a shaky server if the googlebot comes racing through a bunch of PHP script outputs).
In regards to crawling... I have set up a PHP dynamic site map. I undestand the crawling will be slower because it is PHP but is there any other negative effects I should be concerned about?
It is wise to always take terminological care. A dynamic URL is a URL that visibly passes parameters to the resource it is calling. A dynamic page is a page made on the fly, not stored on disk. A dynamic page always requires a true dynamic URL, but that can be disguised by mod_rewrite redirection. To a visitor, ordinary or robot, what matters is what they see. If a link appears static--that is, is not visibly passing parameters [as junk.php?x=7&y=9 visibly is]--it is a static link. The page is the page, always apparently static. A page whose content changes frequently can be a "static" HTML page. Such a page can even be changed by the minute while still being plain old HTML, not even shtml. There is no good, set term for such a page, because "dynamic" has that special meaning. Crawling of dynamic pages is usually "slower" in two ways: first, the bots are said to literally, physically go slower when calling to dynamic URLs, lest they unduly whack the host server (which has to do lots more to supply, say, a php-generated page than a simple on-disk static page). Second--and I still wonder if true or urban myth--it is said that dynamic URLs don't get crawled as soon as static ones, though the legend also holds that that depends in part on how many variables are passed in the dynamic URL. Now silly me, I cannot imagine why it could matter to a bot (or its programmer) whether a dynamic URL is passing one or a hundred variables: the only distinction would be dynamic or static. But then, Google surpasseth understanding, so anything is possible.
I am new here and a novice at best in building websites. I am in the process of building one for my small, home-based business. I am building through Yahoo (ugh) using Page Builder. I have bCentral by Microsoft for my Commerce Manager. I am using bCentral to submit my site as well. The problem I am experiencing is that I have copied one page that I want to use for every affliliate we have. The URLs are being assigned are dynamic. This is being done automatically, not by me. When I attempt to submit these pages to the search engines, bCentral will not allow me to submit them because they are dynamic. I don't know how to get around this. Any suggestions? Thank you, Mac