Hi Web Stat Gugus: I need a web tool to distinguish between Google Adword PPC clicks and Google standard "organic" clicks. I have added the requisite tags to all my Google adwords... for example: http://www.mydomain.com/?utm_source=google&utm_medium=ppc&utm_term=product+name I dont see any features list for these web stat tools mentioned in this forum that mentions distinguishing between pay per click ad campaigns versus organic searches. I hear Google Anaylitics is adept at this and I've signed up for it, but I have no clue as to when it will be available. Any help in this matter would be appreciated. Thanks! CJ
You really need some script to track the clicks using the variables you are passing to the url rather than a stats package. If you track the variables then you can store this information in the users sessions and actually see what products they buy. Then you can calculate the exact ROI for each advert. With a stats package you just get to see that a visitor has clicked on your advert which you can see from your adwords account anyway.