starting with Adwords

Discussion in 'Google AdWords' started by gio, Feb 20, 2007.

  1. #1
    I want to start using Adwords and I was just wondering what is the ideal budget to start with?
     
    gio, Feb 20, 2007 IP
  2. dog_24

    dog_24 Peon

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    #2
    I would start slow, for example if you have money, go for a small budget, let's say $100/month, just to see what is Adwords about. If you rush with $1000/day of course you will get pissed next day and go get drunk at the nearest bar for having a huge bill and low ROI.

    Just a thought.
     
    dog_24, Feb 20, 2007 IP
  3. gio

    gio Well-Known Member

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    #3
    thanks. how about the maximum bid, what do you recommend for starters?
     
    gio, Feb 20, 2007 IP
  4. beejeebers

    beejeebers Peon

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    #4
    Need way more details for the questions you are asking. Bids and budgets vary depending on what you're trying to do. I've got some campaigns with $1,000 daily budgets and others with $10. The bids vary from $11 down to a penny. Like I said it just depends.
     
    beejeebers, Feb 21, 2007 IP
  5. detonate

    detonate Peon

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    #5
    Yeah go low for starters.

    When you start to get a positive return (sales profits - costs) on your campaigns you can increase your daily budget.

    Maximum bid depends on competition in the industry, your conversion rate and how much profit you take off each sale.

    For example, if you expect a conversion rate of 1% and a profit of $10 for a sale, then you wouldn't want to pay more than 10 cents per click because then you would be making a loss.
     
    detonate, Feb 21, 2007 IP
  6. steliosp

    steliosp Peon

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    #6
    For the bids it varies acroding to the industry competition etc. Start with a low budget of lets say 200$ for a month and place low bids. Once you have the ads running see how its going. Like av. position etc if its too low try to raise the bids and you will get an idea.
     
    steliosp, Feb 22, 2007 IP