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Starting to promote a new classifieds website

Discussion in 'General Marketing' started by luden, Nov 15, 2014.

  1. #1
    Hello,

    I wish make a business plan to promote my new classifieds website but i have few visitors.

    First I need to monetize the website to be able to run an advertissement campaign.

    The revenues of the websites are adsense but it's not enough.

    My solution to monetize the website would be to sell ad space on each page of my website, but who will pay to put ads on a website with a few visitors and without content ???

    Is there solutions to find sponsors or better solution than adense ?

    In fact the problem is that i don't have anything to sell yet

    I hope someone will understand the problem

    Regards

    Frank
    SEMrush
     
    luden, Nov 15, 2014 IP
    SEMrush
  2. jmjsolutions

    jmjsolutions Greenhorn

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    #2
    Hello Frank,

    You are correct in acknowledging the fact that nobody is going to pay to advertise on a site that has little or no visitors. I think you have almost answered your own question by realizing that you need to have visitors first. In order to interest visitors, you'll need great content. Is there a specific niche category that you are hoping to target with this classifieds site? For example, will it be for a specific city / neighborhood? Will the classifieds be for a specific type of ad, such as automobiles or household goods? You'll want the content of the site to match your target audience. Car articles for a car classifieds site, etc. If you are not a writer, or you'd rather not write the content yourself, you will need to hire someone to write the content for your website. You can find talented English writers on sites such as freelancer.com and elance.com.

    On another note, you may want to rethink your whole business model. A quick Google search reveals that there are many general classified ads websites that are completely free to advertise on. Rather than selling the classifieds, those sites make their money from AdSense. You could try the same thing by making your classified ads entirely free and monetizing with AdSense or something similar. However, there is a lot of competition for general free classified sites. If you decide to go that route, you'd probably be better off narrowing down your site to a specific niche market (by location and / or category of ads).

    Hopefully my insight is helpful to you. Best of luck!
     
    jmjsolutions, Nov 15, 2014 IP
    Randall Magwood likes this.
  3. Randall Magwood

    Randall Magwood Active Member

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    #3
    Agreed with above. You should change business models. Why do you want to build a free classified as site in the first place? You still have to market it effectively - the same way you would do with an ebook, hard product, or membership site.
     
    Randall Magwood, Nov 15, 2014 IP
  4. qwikad.com

    qwikad.com Prominent Member Affiliate Manager

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    #4
    First, what is your classifieds? Without seeing it, it's hard to suggest exactly what needs to be done. Some classified scripts out there have such a screwed up design, that even if you try to do everything by the book you still won't get any posts or traffic.

    Second, you need to start somewhere. Ask your friends, relatives, people on this forum to post ads. Make sure your ads stay on the site for at least 90 days, so that it would feel full at all times. Without having initial ads nobody is going to post their ads on your site, it's no brainer.

    Third, when your site will begin to look full, promote it on Bing Ads (it's still relatively inexpensive) to keep the momentum going. And you most definitely need to promote it on g+, twitter, forums, etc. Create a twitter account and start growing your followers (for instance, here's the twitter account for qwikad: https://twitter.com/qwikad . I constantly work on getting more followers. Same is true for the two g+ accounts that I have).

    As far as monetization, you need to come up with some kind of paid advertising (like "feature this ad" or "promote this ad to the top"). There's no way you will make enough just on AdSense or any other PPC advertising unless your site gets super busy.
     
    qwikad.com, Nov 22, 2014 IP
  5. jasmeencress

    jasmeencress Member

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    #5
    Interesting question, Answer are also helpful.
     
    jasmeencress, Nov 24, 2014 IP
  6. Christina Martin

    Christina Martin Member

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    #6
    Must work hard on right direction to drive traffic on your site then only you can earn good money
     
    Christina Martin, Nov 14, 2017 IP
  7. NetStar

    NetStar Notable Member

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    #7
    NetStar, Nov 16, 2017 IP
  8. qwikad.com

    qwikad.com Prominent Member Affiliate Manager

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    #8
    And it's coming from the guy that failed at everything he started.
    You know what's funny? You claim you drive a bimmer, have an expensive collection of watches, you make 6 figures, etc. etc. yet you come here to harass users like you're some kind of a kid. A stupid kid at that. There's some kind of disconnect in everything you say or do. On the one hand you want to portray yourself as a successful guru, on the other hand you have no experience (since you failed at everything you started) and most of your advice comes straight out of your arse.
     
    qwikad.com, Nov 21, 2017 at 3:49 AM IP
  9. NetStar

    NetStar Notable Member

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    #9
    1) I also have an Aston Martin. My daily driver is a BMW 528. What does this mean? Nothing. A 528 is like an accord these days... My Aston Martin is pre-owned.
    2) I love watches =).. Specifically Breitling and Panerai. I can buy a watch and sell it for the exact same amount. You would lose money buying a casio or fossil. So what?
    3) Making 1xx,xxx is not crazy money. In fact, that's one the biggest misconceptions people make. You can make 100k and live pay check to pay check.

    I want you to continue to follow me and learn as much as you can about me. Everything and anything I say is 100% true and I don't make any ridiculous claims.

    As for failing at everything I have started? Not true. Have I failed? Yes! Have I failed a lot? Yep =)... Are all of my projects failures? No.

    Your claim to fame is Qwikads...30k posts but 6 real ones.. You missed your golden ticket when backpage went under and you didn't open qwikass with your escort section.

    Want to compare projects and success?
     
    NetStar, Nov 21, 2017 at 3:31 PM IP
  10. usasportstraining

    usasportstraining Notable Member

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    #10
    I hope you have a really unique idea, or at least a great niche, that you're promoting. Classifieds have been done extensively and is a tough sell to today's more savvy customers. I think it might work if it is part of a much larger site, which has the traffic already, and then you can tell them to visit your sponsors. The ads would be relevant to your site because the users of the site would be putting them up sometimes.

    If the ads make up the site in total, then you may be putting the cart before the horse, if you know what I mean.

    My advice? Get the visitors first, then slowly monetize your site. Make sure you have great content already in place before the visitors get there, and keep building that content.
     
    usasportstraining, Nov 24, 2017 at 6:25 AM IP