I'd like to leverage linkedin, facebook, etc. to help gain contacts that would potentially be in my target market, help keep them informed about my products, etc. I can think of a hundred rules that I should be following, but I'm figuring there are probably a few really good websites and books that I should leverage when I plan out my strategy. I'm wondering if anyone doesn't have a good starting point they can link me to before I go crazy here asking all kinds of questions that I don't know how to ask properly. (for instance - how do I make it so people accept my friend requests? - the answer will be vastly different depending on the target market and I'd probably be better off doing more research before asking)
This one is brand new... and even if you don't buy the system itself the content they give you is really good. They are the best out there... Hope you enjoy. I use them for my video marketing stuff. bit.ly/socialmedia4business Good Luck!
In social bookmarking a good article described above, flat and add a link to your product, so customers can find you directly, thus increasing the visibility of your site