Like adsense I am going to take relearning adwords from the basics. Started out in adwords years ago and lost. So now my focus is on one product. Is it possible to do adwords while targeting pone popular keyword to learn the ropes? EG: Say I have a dog house product on Amazon and I just target dog houses. Can i learn from this or do I need like 50+ keywords? I want ot learn from the masters, so that I can diversify
Target about 20-30 keywords that should be enough for the beginning. Then add more keywords, if you feel that you need them
I would target a few good "dog house" keywords and then bring in a couple brand names for your niche as well.
Yeah, one keyword doesn't really do a whole lot for you. It's always nice to have data to compare to. There are a lot of little things to tinker with so having enough keywords that you can try different things with definately helps. Keeping it small will insure you're not breaking the bank.
Yes you will have to target atleast 20 and then see which one works best or convers and then raise your bids on those keywords.
After you got the keywords that converts good, brainstorm them and you will have a nice keyword list.