Hi. I just started a new dating website. The website is www.amor.com.uy Our target market is Uruguay. Now, this is my first website. What do you recommend me to do? Like, any strategy, tips, SEO tips, ad tips, etc. any help will be awesome! also what do you think about the website itself Thanks guys!!
Actually since you are targetting your own country, advertising in the local national papers or even on Uruguay's localized search engines may not be a bad idea. Get the word out to the people in your country would be the best move in my books. If you can get some local media publicity do so. A dating site can be difficult to grow because from what I understand, people may not stay if the place is empty or does not have a mass database and to get a mass database, you need people to stay. If you can, sponsor a major local dating event or something related to the dating age people. Host some contests, maybe one which ask members to sign up their friends and the winner would be the one who sign up the most. Get some popular icon or celebrity to sign up and that should get the word out and you should see people coming.
Since the market in only your own country. Print ads will actually help your campaign. Advertise as well in local prominent sites. Of course have a referral program.
Do as much online advertisement as you can !!! Thats the best way .. also offer some cash on refferal or new sign up ...