Haven't used Google Adwords in a year! Just recently I started using Adwords again, but the keyword prices have gone up to a ridiculous price. I have not been able to set up a profitable ad with ANY of my websites yet with Google Adwords. I used to make a return of around 50%. Any thoughts? Opinions?
You should cancel your account if you don't use it. Then if you reactivate it later, everything will be ok. As you haven't used your account for long time, probably the account history affects your account performance. I would suggest to cancel this account and create a new one or you could contact Adwords representative and ask them for help.
Can be due to a number of things: You've lost your skills You're not up-to-date with all the latest slaps Your competitors have increased I would guess all of the above. The first and second factors are retrievable. Unfortunately, nothing can be done about the last.