I moved this over from the main section to the google section. Can you help me with this? ---- What is the best way to work PPC. A. Start small with 1 adgroup 2 keywords, relevent ad text. Then add more adgroups and keywords ase you grow. or B. Start with 10,000 keywords. Group the keywords into smaller adgoups. Let it run for a week or so and then start pausing adgroups and keywords that do not perform.
it depends on your budget. if you have the money to start with 10k KW's then do it. I start some clients on 100k - 500k keywords. But these guys have $50k - $150k budgets
In my opinion, you can't have 10k targeted keywords.....So go for first option. Choose only maximum targeted keywords!
you are right, it is hard to target 10k keywords without special programs. So i will say it is possible but not easy for the average joe.
wut special programs would you recommend? Setting up a 10k keyword campaign in highly competitive niches can be a nightmare, unless you have a lot of time.
i recommend proprietary ones. I have designed my own program that can build out a 10k campaign in minutes. All with dedicated landing pages, and proper ad grouping.
Start with Ad groups and keywords recommended by keyword tool which is triggered while setting up new campaign and ad groups. Later do refining of keywords, adding and removing. Personally, I do not see a reason to add 10k of keywords except you are bidding on exact phrases instead broad matches.
Start small and expand. Most definitely. Learn how to convert traffic on a low key scale first then use that knowledge to convert large scale traffic.