What is the best way to work PPC. A. Start small with 1 adgroup 2 keywords, relevent ad text. Then add more adgroups and keywords ase you grow. or B. Start with 10,000 keywords. Group the keywords into smaller adgoups. Let it run for a week or so and then start pausing adgroups and keywords that do not perform.
start small, stay small in my case, anyway. i see good ctrs with less than 12 keywords/phrases, i dont think you need any more than 15.