I have an adgroup set up as standard match type.....but all the keywords contained in that group are Advanced match type. How come the dont say standard on the individual keyword page? And do I have to go through and set them all to standard eventhough the adgroup is set for standard?
You have 4 levels to take into account, which effect standard/advanced matching options: Account Campaign Ad Group Keyword Make sure you start from the top down and check them all.