I have just found out that if you have the keyword widget in standard match and widget in advanced match, and someone types in widget ... your standard match isn't always the keyword that is triggered. Just when I thought Yahoo Search Marketing couldn't be any worse! How stupid can a company be? The idea of having standard and advanced is surely so that you can use the advanced matches to find more long tailed keywords... where the standard matches use most of your budget. My Yahoo budget is about to go down from 5% to 1%!
I received an email from Yahoo this morning which included: We would like to inform you that we cannot advise you on which keyword will take preference in a search when you have duplicates within your account as this is done automatically by our system and does not follow a set rule. What they can't get their head around is that widgets (set as advanced match) and widgets (set as standard) is not a bloomin duplicate!!?!?!? The above reply was after they claimed that a keyword I was inquiring about, wasn't in my account - yet it was. Yahoo's customer support really are thick as a work-house sandwich aren't they? Talk about pulling teeth!
I already do that. What I'm getting at is that if you have the following format of Campaign > Ad Group > Keyword with something such as: Widgets - Standard > Blue Widgets > Blue Widgets Widgets - Advanced > Blue Widgets > Blue Widgets and somebody searches EXACTLY for Blue Widgets, it SHOULD ALWAYS trigger the standard matched Blue Widgets, like it does in Google Adwords, but here it doesn't - it varies. This is obsurd, as I wanted to use the Advanced matched keywords purely to find more long tailed standard match keywords which I could add to my account. And use the standard match to be triggered each time that keyword was typed in exactly by the searcher. So now I'm using 1% of my budget as opposed to 5% ... and only using standard match ... I've quit using any advanced match. Why don't they learn from the leaders and do the same as Google Adwords?