i have doing google ads for bank to make people can open savings account online. but CPL is going high and getting very few leads. not getting any profit. is google ads right platform to do bank ads. im very worring about leads and CPL please advise me if you are expert in bank sector ads.
I would question whether online ads are the right marketing tool. They're great for raising awareness of the brand and the services offered but I wouldn't impulsively decide to open an account just because I saw the ad. When you did your market research what did you find were the reasons people opened a new account? How important is word of mouth?
I targeting people who are search "online bank account open". so ads will show to them only. i go towards relevant search terms.
Most people won't open an account with an obscure bank. I am in the US I entered the keywords you provided and the banks I saw were the ones I already know about. I would have no problem signing up with any of them. Is it a small local bank? An online only bank?
doing promotion for private standard bank. Its private standard bank. not only online. they has 600 branches