Hi Everyone Which type of squeeze page converts best: 1. the long ones with a sign up form 2. the short video ones with a sign up form 3. the short ones with bullet points and a sign up form Looking forward to your replies
Different types of squeeze pages work differently based on the offer/product and target audience. There isn't one general format that works best in all situations.
I think everyone has their own style, but I think the long one-page ones are beginning to be viewed as spammy. For a lot of people they still work and there are a lot of good products that are sold by marketers that would swear by them. For me, I prefer the multiple page squeeze pages. I want the form and purchase buttons above the fold. Generally a 2-3 column layout, short, sweet, and simple with roughly 700 words of content. I of course want sub-pages with content related to my niche if it is applicable. Content -> longtail keywords found in Google -> Traffic -> Sales Still, if your site is only content and is difficult to determine what is going on or what the website is about, they will leave faster than they came.
My experience shows that for different niches and topics there is different conversion. For example, for serious topic it is better to use with long texts. For age 14 - 25 it is better to use video.
There is no specific answer to your question as the conversion depends on a number of factors including the niche, the copy and the offer. Your best bet is to test and track your results and see which of them would give you the best conversion rate. All the best!
I agree with PHPGator on the long pages, and I think that getting to the point is crucial. Above all, you need a clear value proposition in the header and compelling copy throughout. It's not an easy task! Finally, I really hate anything that auto-plays a video, but obviously different visitors have different tendencies, so you need to know your audience.
Agreed. I find a lot more now are going to the shorter ones with the bullet font. The best way for this would be to test different pages and see which one converts best
In this day and age, video seems to capture the average short visitor's attention span the best...plus they SEO very well! My opinion (wolflinmedia [d0t] c0m)...it's what I do.
Depends on the demographics of your visitors and the type of products or services you are selling. Do your homework and take a look at your competition and see how you can do a better job.
oh you can never tell until you do a little research and testing. i'd say give them a week a piece if you can then stick with the best case.
I see all the sites now are going video witht he count down clock. Its really just to build your email list.
Try to keep your squeese page as short and tp the point as possible.. you want to direct the eyes to tha actual opt in form... one big header... one sup header feee gift.... arrow pointing to webform... simple and extremely affective... if you can keep the opt in page no more in length that a computer screen, so the traffic does not have to scroll down you will convert higher... I build this a page that converts an just under 70% it was a simple header with a hook, sub header with an instruction to opt in... and clear free gift image with the opt in form to the right of it... clean and basic... is the best way..
I'm just trying out a video squeeze page so I'll let you know if it converts better than a regular one for me
you will have to test it out for yourself....different squeezes will convert differently based on traffic, niche etc
From my experience I would say video squeeze pages. But it can be different in your case, since it depends on so many factors ... what are you marketing, what does the site look like, etc. the thing i can help you with is a professional and customizable theme (can be used for all 3 things) that gets you going. Your Squeeze Page Pro