1) Why are squeeze pages not allowed anymore for ppc ads and what penalty is there if we use them 2) How many pages should a site be that is being used for adwords campaigns to drive traffic too for lead generation and why do they enforce this
The product that Google sells to its customers quality search results. So when a surfer searches for something and their search returns a blatant sqeeze page to get their email before they have received any value in return, this affects Google credibility in the eyes of that surfer who might not use Google again. I find that I have no problem with 5 or more relevant articles on sites that carry an opt in form