I heard that above the fold on a landing page is good to capture emails. But I have a review page rating some clickbank products in the same catagory. My question is is it a good Idea to put and opt in form at the to of the review sites ofr is it better to leave it out? The reason why I'm asking is because I am paying for the traffic through ppc. Any advise would be helpful. Thanks Jason
Thanks that helps I will give the user something for free related to the product so I can get the optin thanks for the post. Jason
Usually you put your strongest call to action (most important thing you want them to do) above the fold. This can include more than one call to action... I think if you are paying for the traffic with PPC - you should be DOING YOUR BEST to retain that traffics contact info to market to them later, definitely put the optin above the fold proudly - check my second sig link to see creative use of an optin above the fold. Here is another site we are building right now too which utilizes many calls to action above the fold but the opt-in is equally as important as the order/more info options to retain prospects for future product cycles/programs etc >> http://www.ncmedia.ca/gonatural Hope this helps *Monetizing on the fly is one thing - incremental stealth is another, i would rather miss the odd instinctual on the spot sale for the greater good of more sales overall/overlapping with your autoresponder/optin newsletter etc. (takes most customers up to or more than 7 views to respond to your offer). Norb.
I would suggest to test! I DID put an opt in form on my LPs just a few days ago - My sales are pretty much the same, but also I am getting leads
It is important to note that if your sales stay the same for a while that's ok. I'm assuming you have aweber? If not you should get it - enabling 7-10 autoresponses (i.e. 7 day course)... You'll notice that in a month or so, if you do a good job with your retention campaign you'll still have the same amount of regular sales, plus up to 60% or more of the sales you would have otherwise missed. If it's just a newsletter or one time autoresponder or email blast that's one thing - but overlapping 7-10 delayed non-intrusive views at your offer will yield plenty of sales from both direct traffic and your retention strategies. Not to mention in a few months/years your lists will be huge and full of (60% or more) proven profitable buyers at your fingertips... Cheers, yes test - but optins are very important especially when you switch to a vendor/publisher. I should have noted that - as an affiliates job is hard enough just getting your traffic to the merchants site, stopping them for info does have an impact on defecting your sale. If your vendor already uses an autoresponder, it might be best to just send traffic there and let the merchant do the retention campaign, but then you have NO list... I'd still try to retain my adspend/efforts with aggregating prospects no matter what platform/strategy used. NC.
I will set up a test and autoreponder series like you mentioned and let you know how it goes. Cheers Jason
Yes, I use aweber, I love their service. I just checked it out, and the publisher does not use an autoresponder. The list is quiet small but I just had a second dale to the list It really does work! Alex