If you are in online business then you must aware about your Google reputation.Google is not a search engine these day’s its a plat form where people having their trust on each and every search results.So, when we are concern about our brand and its online reputation management, then we should keep our eye on Google;how Google shows our brand name,product/service reviews,customer feedback and over all reputation. So, if we have any bad reputation with our brand name or brand services on Google search mainly on Page 1,then we should bother about the fact,that it’s enormously killing our online reputation.While I use to deal any Reputation management client I saw they are very anxious to know how to oppose the bad result or just remove the bad results from Google Page 1 results and its quite natural.Here are few steps you can move with to remove your Page 1 bad results regarding brand search query. * First identify that what type of bad reputation you have ie;customer feed back from forum discussion,bad blog comments or a complain from consumer complain board and where its showing on Page 1(even some time it comes before your brand name) * Try to identify that is it real bad result or just nasty creature of your competitor’s. * Go with your website’s inner page(including home page), where you can target for the Page 1 results for your brand name or bad reputation query and optimize it. * Then Create a Flickr account for website or products image’s and get the url and optimize it for page 1 with that key phrase * Create a Youtube video profile and then optimize it with similar key phrase. * Get social networking profile for your brand like Linked in,Facebook,Twitter etc and then optimize it with your brand name. * Optimize your blog page for page 1 or if you dont have, that then make blogpost or wordpress free blogs and make some post and then optimize that. * If you have any associate website which support your brand name, then optimize that. * Make some Press Release and post it some good valued PR website like Prlog.org,PRNewswire.com, BusinessWire.com, PRWeb.com and PRLeap.com,then get published PR link and then optimize it. * Make some solid articles and share it to few popular article directories like article base,ezine etc(don’t use single article to all the directories,every article should be unique) and get the published link and optimize it. Optimize those relevant web links,until and unless, that bad results removed from Page 1 results(at least).Use Google alert to manage your online reputation.So be alert and spot the online reputation on Google and remove it and win end user’s trust. Published By Anirban Das,Zebra Techies,Calcutta,India