Sponsor suspends Big Brother deal

Discussion in 'General Chat' started by koolasia, Jan 18, 2007.

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  1. #1
    It has been reported that Carphone Warehouse has suspended its sponsorship of Channel 4 show Celebrity Big Brother.

    It follows days of controversy over alleged racism in the show.

    The company has instructed the Channel 4 to remove the Carphone Warehouse name and branding from the programme with immediate effect.

    Carphone Warehouse chief executive Charles Dunstone said in a statement: "Our concern has rapidly mounted about the broadcast behaviour of individuals within the Big Brother house.
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    "We are totally against all forms of racism and bullying and indeed this behaviour is entirely at odds with the brand values of The Carphone Warehouse."

    And now the Perfume Shop has said it had decided to withdraw sales of Jade's perfume from its shelves following the Big Brother controversy.

    Source - http://www.asianimage.co.uk/mostpopular.var.1132548.mostviewed.sponsor_suspends_big_brother_deal.php
     
    koolasia, Jan 18, 2007 IP
  2. prue187

    prue187 Peon

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    #2
    Oh well if that's the case they deserve it.
     
    prue187, Jan 18, 2007 IP
  3. CountryBoy

    CountryBoy Prominent Member

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    #3
    Quite right too - good on you Car Phone Warehouse. Some of the comments made by Jade Goody, Jo Almeara et al display how bigotted and ignorant they really are.
     
    CountryBoy, Jan 18, 2007 IP
  4. Anita

    Anita Peon

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    #4
    Ummm ... and this is interesting why? Must be a non-U.S. thing, sorry ;)
     
    Anita, Jan 18, 2007 IP
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