With the recent splogsplosion of SPAM blogs, is Google's money machine, Adwords at risk? Remember, a large percentage of these splogs are running Adsense ads. The splog owners may never get a cent of their money, but the Adwords content network is now compromised.
Hey Randy , if you run adsense and know about all the possible click fraud , spam adsense pages and so on, you may be sensible to limit your adwords to the Google Serps, no way I would pay to put adwords on blogs and such, dont you think ?
Generally, I don't limit to SERP. That changed this week. If Google gets the splog problem under control then I'll re-enable the content network.
1) flood other SE with lo quality made for adsence sites 2) visitors from other SE find these made for adsence sites and click on the ads or find the other SE crap and come back to Google 3) PROFIT!! it's from how to make money from the competition 101
I don't allow my ads to appear on the content network, but have separate ads to appear on targeted sites. This way I control the sites my ads get shown on.
I hate that word... "splog"... It's such BS. A blog is no different from any other site out there, except it gets updated more often and lists pages in a chronological order... That's it... Either way, regardless to the content of the site - as long as you aren't tricking users into making them click the ads, why would there be any difference in the quality of the referral? It's still a genuine interest from the user - why would that "Comprimise the AdSense network?"... Sorry, I think it's BS.
I think its funny that the link in his post is the same as his post except with AdWords For some reason it strikes me as funny that he is complaining from an AdWords perspective about Blogs when the page he linked to isn't any better
Spam is Spam is Spam, whether its blogs, scrapers, directories, forums etc... As has already been said - why should blogs be anymore likely to topple adwords as any thing else out there?
Advertisers can specifically target websites to advertise on now. So if you dont want to be on random sites you can target 1 domain.
I agree with Shoemoney personally I've turned off all of our content advertisements and opted for a specifical target CPM campaign with sites that I review and unique cookies for everywebsite so I can track ROI
I don't know, I've done much better on the content network. I find that referred users from SERPs are click happy, but they don't stick around. Whereas, content network users will often bookmark my site and come back again and again.
I think there is really only one definate answer. TRACKING... track clicks from searches, track clicks from content, monitor your cost and any coversions. Profit is the god to which I pray.
I got plenty of clicks that converted to orders from a bogus site with bogus content on it that ranked very high for a lot of keywords on most search engines. The site was running adsense on it and I was advertising on the content network for the specific phrases that triggered ads on that website. If these splogs are getting targetted traffic somehow, even through spammy techniques, it wont matter for content network advertisers. I'm more paranoid of click manipulation/fraud being used by some of these sites.
Def. depends on the market. Tangible goods on content probably don't do as well as informational type products like ebooks.