My g optimizer beta invite finally showed up and being the stat & analytic geek I am I was pumped and had to get some type of testing going right away!!! I started with a simple test of a graphic of a regular price (higher) crossed out indicating that the current price is now lower or on sale. Most sales pages have this, I understand, but this particular one didn't. I figured it was a simple test to start with, replace a blank space with the graphic on a portion of my hits and compare. I wont have data until probably tomorrow - I get about 500-1000 a day on this site so it should show me something meaningful soon. In anycase, there is soooo much to dig into here with G optimizer, I decided to start a blog and do the play by play. I ran into problems related to my DLGuard setup and Dreamweaver, and provided some other learn-as-you go info from my first test setup. The blog (in my sig) is www.goptimizer.com