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Split Testing...Google Adwords

Discussion in 'Google AdWords' started by omie, Jul 23, 2007.

  1. #1
    Hello Members...
    I hav gone through few google paid results...got confused bit...If we click on search box again and again...I saw few of them having different ad for the same keyword...this is called split testing...could you light on this....like advantage or disadvantage for the same.
    Thanks
     
    omie, Jul 23, 2007 IP
  2. CustardMite

    CustardMite Peon

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    #2
    Split testing on advert text is quite straightforward. Google allows you to set up as many adverts as you like (though 2-4 is usually best) and it rotates them, giving the results for each one.

    As a result, over time you can remove the less successful adverts, and try new ones, in order to improve your adverts' appeal.
     
    CustardMite, Jul 24, 2007 IP
  3. Spider

    Spider Peon

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    #3
    Another note - make sure and set your ads to show evenly when split testing. Alot of times people do the other option and it hardly shows the new ad at all.

    just my 2 cents.
     
    Spider, Jul 25, 2007 IP